Conversational AI and digital engagement answer supplier mPulse Cell added to its management group this month with the appointment of Jay Brookes as chief gross sales officer and Brendan McClure as chief advertising and marketing officer.
Brookes has greater than 25 years of expertise in well being care and expertise management roles. He labored for 17 years with nationwide well being plan teams Aetna Inc. and Amerigroup Corp. and 10 years in well being care expertise gross sales.
“mPulse Cell has assembled a best-in-class gross sales group to speed up natural and inorganic progress alternatives,” Brookes mentioned in a press release. ”I’m honored to imagine this function main our industrial gross sales efforts to increase our footprint because the chief in digital well being engagement options.”
McClure has greater than 20 years of well being care expertise for Fortune 500, growth-stage, and startup well being care organizations. He has specialised in commercializing well being care expertise, driving scalable enterprise progress and bringing advertising and marketing management to corporations resembling Johnson & Johnson.
McClure labored at mPulse for seven years earlier than his new appointment, creating advertising and marketing groups and market methods to introduce new merchandise and applied sciences.
“The mixed expertise and experience that Jay and Brendan each carry to our firm are invaluable property for constructing consciousness of mPulse’s distinctive capabilities that organizations and members are demanding immediately,” mPulse Chief Government Bob Farrell mentioned in a press release. “I’m thrilled they may proceed to guide our gross sales and advertising and marketing groups in strengthening our partnerships with main well being care organizations to construct out impactful, enterprise-wide digital engagement applications.”